Your data is fragmented.
Your decisions shouldn't be.
Introducing Footprint — a custom data unification layer that connects your siloed POS, ad platforms, and marketing tools into a single environment you own.
Owned by you
Custom-built
4–12 weeks
Hands off, not hands tied
of retail purchases are still made in-store — but the ads driving them are billed digitally
Your POS, your ad platforms, and your marketing tools were built to operate independently.
Footprint connects in-store sales to paid digital, so your data tells the full story.
Built to evolve with your business.
At Vail, we build tools businesses actually need. Footprint is a custom data warehouse designed to sit on top of your existing systems — without disrupting production. We leverage cloud platforms like Google BigQuery, Amazon Redshift, Snowflake, or Azure to connect every data source you run, and visualize them in your preferred BI tool like Looker Studio or Power BI.
Custom Footprint dashboardNo Subscriptions.
No Vendor Lock-In.
Footprint empowers your business to retain ownership of your own data.
- A custom data warehouse built for the systems and workflows you already have.
- Hosted in your cloud — BigQuery, Redshift, Snowflake, or Azure. Your choice.
- Permanently yours at handoff. Code, pipelines, documentation — your team owns it.
- A finite engagement — we embed, build, automate, and leave.
- A SaaS product with seat licenses, tiered plans, or feature gates.
- A managed service. We don't run it for you forever. We hand off and exit.
- A blueprint everything is custom built for your business.
- A black box. You have the final word in every pipeline, model, and decision. We'll document everything.
Four phases. No black boxes.
We embed. We design for your stack. We build it in your cloud. Then we automate ourselves out of the room.
We embed with your team to understand what's actually in your stack. The tools, the limitations, the workflows your people rely on. No assumptions. No templates.
We design a version of Footprint built for the systems you already use and the way your business actually runs — not a generic blueprint forced onto your environment.
We build the custom solution to spec. Cleanly, transparently, and in your cloud environment. Nothing held back. No black boxes.
We build the pipelines and processes that let your team run Footprint without us. Long-term management belongs in your hands, not ours.
“Nothing on the market fit our franchise model. Vail didn't just build a system, they embedded with our team, caught gaps we would have missed, and delivered something we fully own in weeks. It was a no-brainer, and they're the kind of partner you want to keep building with.”
— David Wood
CEO, Relax The Back
One tool to solve cross-department needs.
Footprint isn't built for one team, it's built for your whole org. Below are the questions it answers and the people asking them.
VP, Marketing
You're defending marketing ROI with digital numbers that don't include your in-store revenue.
- Calculate true blended ROAS with in-store revenue counted.
- Identify which channels are outperforming — and which need to be cut.
- Walk into leadership meetings with the numbers to defend the budget.
Growth marketer
Strategy lead
You're optimizing campaigns in real time with an incomplete signal.
- Confirm whether campaigns reach the people who actually convert in-store.
- Feed offline purchase data back into Google & Meta automatically.
- Find your highest-intent audience — and reallocate spend toward it.
Owner
You're making company-wide decisions on allocation, investment, and brand with no real visibility into what's working.
- Compare performance across every store in a single custom dashboard.
- Surface which markets, channels, and strategies are actually driving growth.
- Make resource allocation decisions backed by your data — not your instincts.
Regional manager
Franchise owner
You have POS data. You have ads running. No one can connect the two.
- See network-wide performance trends in one unified view.
- Generate reports that pull from every data source you run.
- Close the ROBO gap and calculate true ROAS on in-store sales.
Connected to every layer of the stack.
Footprint integrates with the cloud platforms, warehouses, BI tools, ad platforms, and CRMs your team already runs — and is built to extend to anything else.
Ready to find out if
Footprint is the right fit?
Bring us your stack, your problem, and your goals. We'll unlock your momentum.