Site Performance Optimization | E-commerce using Shopify
- Althea Vail Wallop
- Aug 1
- 2 min read
Updated: Aug 5
Helping our Partner Achieve 70% Sales Growth Through Site Optimization
How smarter site performance and SEO transformed the customer experience.
Impact Overview
+70% Sales Growth
+48% Site Traffic
+220% Returning Customer Rate
Google Top Quality Store Achieved
Our Client’s Challenge
The client’s site struggled with speed and discoverability, which significantly reduced online visibility and organic traffic. Slow load times and poor SEO visibility led to:
Google Core Web Vitals score of 34/100
Site failing to appear on page 1 for key product search terms
53% of mobile visitors abandon after 3 seconds
Limited conversions and declining organic traffic
The Problem’s Business Impact
This poor performance had real business consequences:
Lost revenue from slow site speed and high bounce rates
Limited visibility in search results
Competitive disadvantage in a saturated DTC market
Exposure to potential accessibility-related legal risks
Vail Creatives Intervention (Within 2 Weeks)
We transformed site performance quickly by:
Cleaning legacy custom code and optimizing Shopify
Automating SEO improvements and broken link repairs
Fixing accessibility issues (contrast and link descriptors)
Creating a repeatable review syndication process, saving 75+ manual hours
Team Enablement
Our improvements didn’t just fix the site—they empowered the team to sustain success without increasing existing workload or hiring additional support:
Enabled theme upgrades without developer support
Provided a manageable workflow for ongoing SEO and performance maintenance
Lasting Results
+70% sales growth ($164K)
+48% traffic increase (165,000 sessions)
+220% returning customer rate
Achieved Google Top Quality Store status
Client Testimonial
"Working with Vail Creatives transformed our business. Every initiative delivered measurable results—faster site performance, stronger SEO, and a team that feels empowered. Their work set a new standard for our digital strategy.”
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