Pre-Order & Back-in-Stock Enablement
#revenue #backinstock #preorder #ecommerce$161K in Pre-Order Revenue in 24 Hours
Capturing demand before inventory arrival to drive record-breaking sales.
Quick Stats
$161K Pre-Orders Day 1 (record revenue day)
+374% Month-over-Month Sales Growth
+460% YOY Sales Growth
Organic Search Clicks +370%
Problem
The client faced production delays and cash flow pressure due to tariffs:
Needed to capture demand before inventory arrived
Risked losing customers with no pre-order mechanism
Existing tools lacked global notification capabilities
Impact
Missed opportunity to convert high-intent customers
No early revenue to offset import cost increases
Limited visibility on demand for delayed products
Vail Creatives Intervention (36 Hours)
We implemented a fast, effective solution:
Added affordable Shopify pre-order & back-in-stock tools
Processed historical email data for targeted launch campaigns
Connected pre-orders to automated marketing notifications
Team Enablement
Trained the team to manage pre-orders independently
Enabled automatic segmentation for future launches
Reduced tech stack complexity, saving ~$300/month
Lasting Results
$161K in pre-orders on Day 1
+374% MoM sales growth
Organic search clicks +370% in 28 days
Sustained global back-in-stock automation without custom code
Improved customer experience with personalized, localized inventory notifications
The Industry Data / Bonus Reading
Learn more about how to use Pre-Orders to maximize revenue: https://www.shopify.com/blog/shopify-pre-orders
Client Testimonial
“Vail Creatives helped us capture demand and drive $161K in pre-orders in just one day. They left our team fully equipped to run future launches independently.”
